When Picture Post (1938 – 1957) was born on 1st October 1938 – under the genius editorship of Stefan Lorant – it arguably revolutionised the picture magazine market in the UK overnight. Picture Post was very much a pioneering publication and all but introduced the small format camera to Britain with photographers such as Bert Hardy, Kurt Hutton, Humphrey Spender and Bill Brandt converts to the revolutionary 35mm camera. The marriage between words and pictures contributed hugely to the success of the magazine and effectively defined the term photojournalism.